http://www.dmnews.com By Chantal Tode 10/10/07
The Oakland, CA-based company has also launched a Web site,
www.climatecooler.com, where consumers can offset the global warming impact of their purchases by choosing from more than 400 Internet retailers that participate in an affiliate marketing relationship.
When a consumer starts their online shopping at ClimateCooler.com and completes the purchase at a participating store, the global warming impact of each purchase is calculated. To offset that impact, stores return a portion of the purchase to Cooler. Consumers who shop through the site pay the same price that they would if they purchased directly from the retailer.
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