http://www.alleyinsider.com By: Henry Blodget 12/10/07
At eBay Strategies, Scot Wingo relays recent comments made by eBay CFO Bob Swan and President of Marketplaces John Donahoe suggesting that eBay may radically lower listing fees (presumably in an attempt to entice sellers to stick around instead of absconding for Amazon, et al). That eBay is focused on competition, financial performance, and the "buyer experience" is good news. The bad news, as Wingo suggests, is that the possible fee change may not help any of the above.
Reducing listing fees, Wingo intelligently points out, will increase listings. Unless the site's "Finding" experience is radically improved, however, this will result in more clutter and fewer clickthroughs, as buyers struggle to find the listings that merit paying attention to..
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