http://www.auctionbytes.com By Ina Steiner October 10, 2007
eBay has given the green light to a seller initiative called the Red Door Campaign. A user named Sandy who has been selling on eBay since 2003 began a discussion on a board on October 3rd lamenting the low visibility of eBay Stores. Within a day of that posting, there was agreement among sellers on an initiative to educate shoppers who visited their eBay listings about the existence of their eBay Stores. One day later, the campaign launched and sellers began inserting "Red Door Campaign" logos in their listings.
Anyone familiar with Internet discussion boards knows how difficult collaboration and consensus can be, and doubly so when it involves independent entrepreneurial eBay sellers. Sandy takes no credit for the idea, and said its success was the result of a group effort with many sellers putting their time and effort into the idea.
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