American Airlines takes on Google's AdWords Program

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http://www.ecommercetimes.com                       By Keith Regan                 Published: 08/20/07           

American Airlines has become the latest and most high-profile corporation to take on Google's AdWords program, claiming the paid search service infringes on the airline's trademarks without compensation.

American said it filed a lawsuit Thursday in Federal District Court for the Northern District of Texas, accusing Google of violating trademark laws by selling access to search terms such as "American Airlines" and "AA.com" to third parties.

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