http://www.ecommerce-guide.com By Nicholas Carlson August 15, 2007
Nobody satisfies its customers more than Yahoo. Not even Google.
The University of Michigan's American Customer Satisfaction Index (ACSI) report, released today, reveals Yahoo beat Google in customer satisfaction 79 to 78. and Google dropped 3.7 percent.
Larry Freed, online satisfaction expert and president and CEO of ForeSee Results, which sponsors the ACSI e-business report, attributed Yahoo's gains to a successful update to its homepage.
Yahoo, whose score was a 4 percent increase over last year's, also introduced a new advertising platform in 2007, which might have helped its results.
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