Simplify Checkout Snafus

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http://www.practicalecommerce.com                By: Pamela Hazelton

There have been many a debate about how to siphon shoppers into the checkout process quickly, and just as expeditiously get them to the final invoice page. The words easy, simplified and ‘lightning fast’ come to mind during such arguments, while retailers and advisors sight statistics, often passed down by large firms that don’t necessarily cater to what we see as “small business.”

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