by Anton Finests
July 16, 2007
One mistake that many make is trying to incorporate a flashy design in your store. The fact is that keeping your online store simple is one of the best tools for you and for your customers. When you have too many graphics, the end result is that you confuse and overwhelm your visitors. They are also too heavy meaning that the visitor has to wait longer to see your page. Instead, keep it simple.
To help you to do that, use ready to use templates and be sure that the ecommerce solutions that you use are ones that are able to be integrated properly. Design integration is essential here. You will either need to have a set of templates that are specially created for your ecommerce solution or you will have to change the html code in your store to match that which you have in your graphics file.
When having these features is too costly, do consider a free design or even a low cost template. Put more of your money towards marketing now and later you can make changes if you need to. The bottom line is that great custom design means expensive money but not necessarily more customers.
To find a good design for your store, consider TemplateMonster. Whatever you do, do not consider flash templates as they take a long time to load, they are very expensive and they also can decrease your search engine ranking. By far it is important to consider only software and programs that you know you can trust such as XCart for your ecommerce shopping cart.
Click here to read the entire article
Author
