http://ecommercetimes.com By Andrew K. Burger 11/27/07
Web portal Lycos released its eighth annual list of the Top 50 most popular holiday season toys and games, and already a few online sales trends are becoming apparent in the realm of consumer electronics.
The quality of video games continues to improve along with the increasing capabilities of today's online game applications and Internet platforms.
"We continue to marvel at the popularity of 'RuneScape.' This marks the second year in a row that 'RuneScape' has come in as the No. 1 video game with Web users," Kathy O'Reilly, Lycos's director of media relations, told the E-Commerce Times.
Another emerging theme is the rising popularity of digital toys and games for children and toddlers.
"One of the growing trends this season is 'tech for tots.' We are starting to see many of the consumer electronic manufacturers expand their demographic targets below the 'teen-'tween' line," Sandra Fathi, president of Affect Strategies told the E-Commerce Times.
"This generation of parents is much more tech-savvy than its predecessor, and it seems only natural to them that their children would have access to digital cameras, music players and games that incorporate technology," she said.
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