http://www.ecommerce-guide.com By Michelle Megna September 4, 2007
Fall isn't officially here, and yet for Web shop owners, it's time to start thinking about the winter holidays. Lauren Freedman, president of The E-tailing Group and Jamus Driscoll, vice president of marketing for Demandware, recently outlined tips and techniques for cashing in on the 2007 holiday season.
But first, a look back at last year provides some insight for preparing your holiday check list for this year. According to Demandware's fourth-quarter survey conducted in 2006, online shopping is expected to remain strong. Use of the Web by holiday shoppers increased last year, up from the high teens in 2005 to 23 percent in 2006, with 60 percent saying that the Web was their primary source of gift information.
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