Interview: UPS V.P. On Shipping Technology: How UPS raised the ante in the shipping biz
By: Michael A. Cox
When Jordan Colletta talks about the way we used to ship and track and deliver goods before it became a way of life for thousands of e-entrepreneurs, he knows what he's talking about.
For three years, starting in 1975, he was one of those guys you see running in and out of businesses and up and down driveways with packages. He was “UPS brown” before brown was cool. But while he was driving and running in New Orleans, he wasn't just schlepping packages; he was thinking. He thought about better ways and better systems. He kept thinking and talking and working and trying to help this big shipping company stay ahead of the curve. Next thing you know, he'd become a vice president in charge of making shipping a little bit more friendly for the tens of thousands of ecommerce customers who depend on UPS to meet their customer demands.
His complete title is "vice president, customer technology marketing." Ask him what that means, and his high standing in the UPS Toastmaster Club shows through.
More of this article:
http://www.practicalecomm....-On-Shipping-Technology/
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