1. Your new site - right from my first view - says I'm getting wholesale pricing and 50% off.
Correct but having "wholesale in the domain name screams discounts right away.
2. Great brand names are 'in my face' before I have to scroll (same as your other site - but more pronounced in your new site).
True, different feel and different buyer experience.
3. The new site is a bit more pleasing on my eyes - esp. in the header area - upper section.
Shhh Deb may hear you.

4. When I look at your old site, as a shopper - showing the discounts doesn't do much (cuz I like big discounts).
Again the wholesale in the domain name gives the discount feel to the shopper. By the way did you happen to notice most prices are the same price at either site?
By the way - very nicely done!! Love the lay-out, love the colors and love the items! My biking days are long over, but I do have some of my softball players that still ride! We know where I'll send them -

!!!
Thank you!
Joe - The Bar Keep