http://www.sitepronews.com By Kevin Gallagher August20, 2007
Introduction
I have read hundreds of articles telling me how to get better rankings in Google. Some of this advice was very good and some was not. Here you will find 10 truths about getting better rankings in Google that I personally have found to be true after years of research. So let's cut through the fat and get to the lean meat of the subject.
1. The Quick Fix
First the bad news, unfortunately there are no quick fixes in creating higher rankings in Google. You have to have a lot of patience in the search engine optimization game. It will take months for your efforts to come to fruition. That's why it's important to get things right from the start and plan out your strategy.
2. Keywords
Keywords are the most important part of search engine optimization. You must do your keyword research before starting your website if you can, because this will form the basis of all your search engine optimization.
There is no point going for broad keywords such as "website design" since there is too much competition for those keywords and you will find it very difficult, if not impossible, to reach the top spot in Google. You are better off using long tail niche keywords. They will have a smaller search volume, but it will be easier to obtain top position. People are more likely to find what they are looking for with long tail keywords. For example, if someone needs a website, they may type "web design" into Google and visit a few websites. They may then discover they also need hosting and a domain name and do another search for "website design hosting and domain name services" and this may be your niche keyword or key phrase.
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