http://www.sitepronews.com By Matt Garrett SEPT. 3, 2007
There are basically two aspects to SEO, "on page" & "off page" optimization.
"On Page" SEO is easy because it's totally under your control. It's simply a case of making sure you have optimized your web pages correctly.
OK, so there is a bit more to it than that, like keyword research, keyword density & frequency, which html tags to use, making sure your site/pages are W3 Compliant, using relative/absolute internal linking structures to feed the pagerank where it's most effective, using titles and descriptions that encourage people to click through from the SERP's etc.
But essentially, once you know how to do all that, it's not difficult to get it right for all your pages/sites.
It's also less important in the long run than getting sufficient links to your site/pages from other sites.
Getting links to your site is fundamental to getting visitors, and without visitors all the time, effort and money invested in getting your site up and running, and looking "nice", is irrelevant.
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