http://www.practicalecommerce.com By Jeff Muendel Traffic down? Conversions starting to wane? It could be any number of SEO issues. Finding free online tools to hone search optimization for an ecommerce site can be tough. There are a lot of them out there, often promotional in nature, and they offer varying degrees of features and reliability. Some spit out data that is simply erroneous and applying this sort of information to website design can be useless at best and deadly, in Internet terms, of course, at worst.
Some of these free tools should be avoided at all costs. One Russian site I was recently investigating, whose name will not be mentioned, offers keyword-related statistics so cryptic, disorganized and just plain wrong that it attracted a group of giggling SEO specialists around my cubicle. I checked back a few days later just to give the site the benefit of the doubt, and the results were the same.
Of course there are many SEO tools out there that cost money and are quite worth it, but not all websites and ecommerce companies have the income or SEO focus to merit such an investment. So, are there any tools out there that are free, accurate, and relatively easy to use? There are several, but it’s best to start with the basics.
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