http://www.sitepronews.com By Chris Gandolfo August 24, 2007
The days of putting up a website then waiting for it to show up on the first page of any search engine are long gone. Today it takes time and effort to see your site on the first page of results. However, most site owners do not know where to begin. By following these 10 steps you can increase your website's natural search optimization and get the search engines to take notice.
1. Optimize for keyword content
To get listed in the search engines, each page of your site needs to be optimized to the best of your ability. Since the keywords you choose will be used throughout the optimization process, choosing the right ones is essential. If you choose the wrong keywords you will not be found in the search engines. If you are not found in the search engines how will anyone find your site? Pick one core term for each page and write the optimized text around it.
2. Write unique title tags
The title tag of your page is the most important factor to consider when optimizing your web page. This is because most engines place a high level of importance on information in your title tag. The title tag is used for the title of your listing in the search results and appears as the description at the top of your browser's window. It should be a complete sentence and include your term(s) for that page. Do not overstuff this tag or your website will be penalized in the search results!
3. Implement quality Meta content
Meta is a part of the html code human visitors to your site rarely see. It is used by search engine visitors (robots) to help them determine what the page is about. Description Meta should be one or two core-term enriched sentences that do not exceed 250 characters. Keyword Meta is a list of terms relating to your page. The core term should appear at the beginning and end of this list. Limit the number of characters to 1,024, including spaces.
4. Content is king
Page content is one of the most important factors to letting visitors and search engines know what it is you are offering. Improve your content and you will improve your listings in search engines. Each page should have at least 200 words of copy and include your keywords. Write for the human visitors, not the search engines.
5. Use image alt text wisely
Each image on your page can include a keyword that relates to the image. This text will also help visitors that have their images turned off when visiting your site. This text can be included in the "alt" attribute of the html code for an image. The important thing is to describe the image first and then work in key terms.
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