http://www.webpronews.com Submitted by David A. Utter on Wed, 08/15/2007
Visitors to one's online retail website have a great likelihood of starting from a page of search results, as shown by last holiday season's activity.
Search continues to dominate the habits of web surfers when they go looking for product information during their holiday shopping time. Online retailers who ignore the search powers like Google do so at their peril.
eMarketer cited the Mplanet survey by the American Marketing Association for that continued search-using trend with consumers. 43 percent turned to search engines first for product information, while 29 percent began their quest with a direct visit to a retail site.
The entertainment and toys & games categories proved the most likely for people to start with search to find out more about them. Real estate and jewelry followed those; with both being capable of supporting high-ticket items, those marketers really need to look closely at their search campaigns.
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