http://www.webpronews.com Submitted by Jason Lee Miller on Thu, 08/16/2007
It's widely known in SEO that gaming links is dangerous, and too many questionable references can cause Google to give you the boot. Still, the power of the link is there, and this leads many SEOs into a reciprocal link network (link to me and I'll link to you). The question remains though: how many is too many?
Many assume that reciprocal links are black hat, but that's not necessarily the case because often they are legitimate and can bolster relevance. But nobody's been exactly sure of Google's policy regarding them, and the topic has caused much debate.
Recently, as noted at the WebmasterWorld forum, Google updated the language at the Webmaster Help Center, under the "Link schemes" topic. One word was enough to fire up the debate again: excessive.
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