http://www.practicalecommerce.com By Stephan SpencerLinks are the currency of the web. Not only do their drive traffic in their own right, but they also are essential to high search engine rankings. Without good inbound links to your web site, your search engine optimization (SEO) efforts won't get off the ground.
Link building isn't about simply increasing your "link popularity." And it's definitely not about trading links with your business partners. Countless hours are wasted by naïve website owners forging reciprocal link deals because, in the end, they offer little to no benefit.
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