http://www.webpronews.com Submitted by Jason Lee Miller on Fri, 08/03/2007
Every industry has its lingo, its own internal jargon. Language has a tendency develop on its own, especially within more isolated sub-groups. But there is also a macro level to it, pervasive word couplings people used when seeking specific results.
Consider whether something is "inexpensive" or "cheap," "pre-owned" or "used." There are very subtle forces at work that marketers have been aware of for decades. Ask yourself why sometimes an item is $19.99 and sometimes it is $20.
Lowering the price by a penny is purposeful, as it signals "discount" or "sale," and is designed to get your attention, to make you, on a more subconscious level, think you're getting a deal. However, if the seller wants to convey quality rather than discount, if he wants to create an impression of value, he leaves it at a nice round $20, because nice things aren't discounted.
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