http://www.webpronews.com Submitted by David A. Utter on Thu, 10/25/2007
When is a search ad click not really a click? According to Richard Ball of Apogee Web Consulting, it's when someone clicks an ad on a parked domain to reach a site. So why is Google charging for these as ad clicks?
"Google is billing advertisers for paid search clicks when, in fact, no searches have taken place," Ball said in a blog post at the Apogee Weblog. "This is click fraud."
Despite this straightforward accusation, and the details that followed in Richard's post, Google has not responded to a request for comment about it. Perhaps the folks who could respond are too busy watching shares of GOOG nuzzle the underbelly of $700.
Richard's post needs a little explaining, as the activity taking place is a little complex. Someone types in a domain into a browser address bar, iowagop.com in Richard's test example, and ends up at a parked domain page.
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