http://www.ecommercetimes.com by Keith Regan 8/8/07
Hoping to use social networking to compete with auction giant eBay (Nasdaq: EBAY) Buy.com on Tuesday launched Garage Sale, a service that lets users sell goods and services from within their home pages on sites such as Facebook.
The Internet retailer said its service would be immediately available to users of Facebook and would be rolled out for other social networking platforms in the future.
Through Garage Sale, users can post items for sale and buyers can complete transactions from a user's profile page.
The service aims to capitalize on the fact that many eBay users maintain profiles on popular sites such as Facebook and MySpace , often referencing their auction listings from those pages. However, anyone interested in buying from those auction listings must do so through eBay.
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