http://www.practicalecommerce.com By Paul Chaney 12/3/07Seemingly, everywhere you look these days, people are talking about social media online technologies and websites that people use to share content, opinions, insights and experiences. It's Facebook this or MySpace that, and those are only two of the myriad of such sites that comprise the social media landscape. The question that must be asked, though, is whether these various types of participatory environments can be used for marketing purposes? The answer, if not a resounding "yes," is certainly a definite “maybe.”
Only a couple of years ago, the same question was being asked about the forerunner of the social media movement blogs. Today, companies, large and small, are using them not only for public relations and thought leadership purposes, but in direct marketing as well. Take, for example, jewelry retailer Ice.com. Its SparkleLikeTheStars.com blog contains links to products offered in its ecommerce site.
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